Legal · Research

Personal Injury Lead Targeting: Incident-Window Intelligence

Personal injury practice acquisition has been dominated for two decades by broad-match local SEO and TV. Predictive intelligence introduces incident-window targeting — identifying consumers actively considering representation within the decision window for their case category.

Updated 2026-05-13 · v4.7 model

Decision windows by case type

Decision windows vary materially by case type: auto-injury decisions are typically 7–30 days post-incident, medical malpractice is 60–180 days, mass-tort cohort identification is open-ended. Window-aware behavioral targeting outperforms broadcast media on every measured KPI.

Compliance — TCPA

Legal vertical compliance is binding. All records carry verifiable consent provenance and TCPA-compliant calling/messaging workflows are supported end-to-end. Records without verifiable consent are excluded from outputs.

Mass tort cohort identification

Mass tort campaigns require identifying qualifying class members from a much larger population. Cohort identification uses condition, demographic, and behavioral signals together to produce a qualifying probability score, dramatically improving cost-per-qualified-case relative to broadcast.

Calibrated decay reference

Signal half-life — production model

Conversion velocity reference

Predictive cohort vs. cold list

Citations

· TCPA Reform — 47 U.S.C. § 227, ongoing FCC guidance.
· ABA — Personal Injury Practice Survey, 2023.

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